Brand & Concept
Brand & Concept
ORIGIN / Brand & Concept
Based on a concept of " Hawaiian Living",AQUA BLU is a newly extended brand from Lanai TRANSIT,a high-end purses brand born in Hawaii. The AQUABLU bag was created by Hawaii local owners who had been in the Luxuay brand business for more than 20 years, He designed bags for his daugther, Elise, who wanted every-day bags that were easy to use and suited hera Hawaii Aloha Lifestyle. The bags have become popular with jet-setters, especially among the Hawaii local people and LA mainland. Then from New York to Paris, Using the same quality materials and craftsmanship as the Lanai bags, each AQUABLU bag is designed to be practical, fashionable,light and functional and is a perfect travel companion.
PURPOSE / Brand & Concept
Hawaii are at 6 islands, So the people msut come and go from main-lands,and must go around world wide for their living as usual, such like global Nomadize traveller. Since fashion brand bag follow its newest trend every season, So it msut be changed its styles, However, we pursue the bags as tool for Hawaiian livning with Aloha life stlyes. it msut be fit for coming and go aroud islands, Oafu to Maui, Maui to Lanai, then big islands, it must be fit for travelling from NY to Hawaii, From Hawaii to Paris of Jetsetters.
SPECIALITY / brand & concept
One of the best-selling AQUA BLU bags is made with teflon - coated dense nylon yarn and leather handles, which are tanned using traditional techniques used in Italy. Consisting of more than 100 parts, three times more than regular bags, AQUA BLU bags are perfect for those who are looking to super-organize their purses. This especially suits those who travel often. Bags are made with more than 10 pockets while maintaining slim looks that still fit a water bottle, umbrella, travel guidebooks and more.
MISSION / brand & concept
old hawaiian people have the tradition of inferitant, and respect for the nature enviroment. Because the islands resouce isso limited in everything, the people staying Hawaii are familiar to its sustanable idea for our beatiful blue sea-shore, sky, and earth with their lifestyle, Now we are staying in Hawaii, we are enjoying so beatiful scenery. We are happy to have sympathy with islands sutanable idea with our life style.